Increase Your Social Media Engagement in 5 Easy Steps
Social media has become a part of billions of lives around the world. As a result, you can go to any website and see the icons for the most popular social media sites on the pages. Search practically any business on Facebook, and you will find a page for it where the business can interact with its audience in real-time.
It’s fair to say that social media has become a way of life as people share their moods, what they’re eating, photos of their day, and videos of their kids. Now there is Facebook Live, which allows people, businesses, and organizations to broadcast live video to their friends and followers.
It is about connecting to one another around the world. It has set a whole new standard in communication. However, there are so many individual and business social media profiles that it can be difficult to keep the attention of a target audience for long. Fortunately, there are tactics that can help increase engagement so a social media audience can be turned into a loyal one.
The following five steps will help you increase your social media engagement.
Facebook Ads and Boosts
Facebook ads are not free, but they work the same way as your typical pay-per-click campaign. You can choose a targeted audience based on the age, location, and time of day. You can choose how much of your budget you want to use per day so that you don’t spend more than you want to. This is important since Facebook has 936 million active users every day.
If you choose to boost a post, it will show up as “sponsored” in a newsfeed, unlike ads that appear in the right sidebar. If you boost a post, it should be one that is interesting and to the point. It should also contain a video or image that gets the attention of your audience.
Use Video and Photos
Video works well on practically any social media platform. Tumblr, Instagram, and Twitter are great places to post videos. However, according to Mark Zuckerberg in a 2014 Q2 earnings call, users spend an average of 40 minutes a day on Facebook, so you want to make sure your video is posted there.
Facebook recommends telling a story in a video to keep the audience engaged. This recommendation should be carried out across all social media platforms. That’s because people want stories. They want stories so much that when you post a video, you are becoming part of the over 100 million hours people spend watching videos on social media daily.
However, you don’t need video all the time. It would be an exhausting endeavor to create videos daily. This is where photos come in. Making sure a post is accompanied by a photo is important. Otherwise, a follower will scroll through the newsfeed and miss that text-only post.
If you have a blog post written by a guest blogger, tag him or her. If you have partnered with another company or that company has helped you in some way, tag it. The tag is seen by their followers, which can make them click you to see what’s up. Recognition is always a good thing.
Share Valuable Content
Even if you didn’t create the content, share it. You want your social media page to be an authority by providing valuable information.
However, it is ideal for you to create your own valuable content in your blog so you can share it on your social media pages. Share it on more than one so you can engage your followers and encourage them to click the link.
Post in Groups
Social media platforms that have groups give you the opportunity to engage with people interested in what you have to offer. These communities are very receptive to anything that strikes their interest, so participate frequently. Frequent participation applies to any social media groups that you join.