Tips to Increase Your Local Reach Using SEO
As long as the search engine exists, SEO will be around. As the search engines update their algorithms to enhance the purity of search results, there will be tactics that coincide with those changes. These evolving strategies are why SEO will remain relevant.
Even with the rise of social media marketing, mobile marketing, and other forms of digital marketing, SEO is important. This importance is why you need to use it to get the most out of local search.
Local SEO is extremely effective and differs from national SEO. Through local SEO, businesses can promote their products and services to a local audience at the time they are looking for that product or service. Local SEO requires the use of search engines and directories to maximize its effectiveness. The desired result is improved online and/or offline sales.
The following are five tips to increase your local reach using SEO:
Encourage customers to submit reviews to Google, Facebook & Yelp. These are the primary review platforms that local consumers pay attention to when making a buying decision.
A Moz study showed 67 percent of consumers made decisions because of online reviews. The number of reviews given for a business also has an impact on consumer decisions. That is why it is good to ask customers to leave reviews.
Content marketing is extremely important because it reveals that you are an expert in your niche. It also gives consumers the information that they are looking for. Search engines need it to determine what a website is about so they can properly index it. This is where keywords come in.
You want to make sure relevant keywords are included in the text of a website. These should be localized key phrases that include the location. However, they must occur organically so the text reads naturally for people.
You want to have authoritative high-quality inbound links leading to your website. It isn’t about quantity as much as it is quality. Sites with high domain authority that lead to yours show search engines and people that your website is worth paying attention to.
Google My Business
Google My Business enables your business to show up in Google Maps. This is also how you are going to get and show off your Google reviews. For local SEO, Google looks at the distance in addition to relevance and how well-known a business is. If a business further away on the map is more relevant, then Google could show it ahead of yours, which is why utilizing all of the necessary tools is important.
Website optimization for local SEO doesn’t stop at the content. For instance, it is good to make sure the geographic location is in the URL for a page. You also want internal links that link the pages together, clear and clean navigation, and outbound links to authoritative sites.
The code must also be free of any extras that could cause the search engines to read it wrong, and images should have alt tags containing a localized keyword to tell search engines what they are about.
When you implement these practices, you can increase your local reach. These are all techniques that have survived some of the strictest Google algorithm updates, like Penguin 4.0. However, it is good to stay up to date on the changes because, over time, some practices may not hold the weight they do now.